Category Archives: user research

In any environment, many critical decisions must be made when you are first designing and building your product. And with startups, tight budgets and aggressive timelines can force you to cut corners and quickly push out products that are not ready for launch. This can pose numerous issues later in your product’s lifecycle, which you cannot afford. Things like bad reviews, user drop off and dreaded re-engineering costs, schedule delays and scope creep are all things that can be mitigated by a good User Experience (UX) process and usability testing. Often UX design and testing are pushed out of the … Continue reading

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Have you heard the exciting news? Mediabarn is a proud sponsor of the GoodGovUX kick off event taking place on 2/24! If you’re interested in all things UX and how it can relate to government, be sure to check out this great opportunity to network and learn more about improving government products and digital research. Can’t make it? Follow @GoodGovUX to keep up with live updates and for information on upcoming events soon to be announced.

Market Research: Code of Ethics

The spectrum of research topics we see in this industry is broad, covering all of the intricate niches of consumer products that fall in between the bookends. Clients work hard to determine what type of consumer best matches their brand profile, typically based on statistical data collected over time and evaluated prior to conducting research. So, when it comes time to test the market, it only makes sense that the strongest feedback will come from those participants with specifications that match the clients consumer base. Research firms are then given a set of criterion from which to draw against through … Continue reading

What is Wrong with Sandwiches?!!

The above title is what my 10 year old son yelled out of frustration as he watched his hamburger smothered in ketchup fall out of his hands, quickly landing on EVERYTHING. His blaming the burger, but not the hands that held it, made me chuckle. Obviously if the burger was designed differently this would not have happened, right? Or would he have dropped any kind of sandwich at that exact moment because his hands were not holding it correctly? A usability or user issue? I describe this incident as a very loose parallel to UX issues that we often see … Continue reading

7 Tips for Successful Screeners

When it comes to market research, the group of participants taking part are a crucial component to the success of the project. Comprising a faction of high quality, qualified respondents is a process that comes with its own set of challenges, but creating a great group starts with a well built screening questionnaire. Not only does a well written screener aide in the success of the project, but it can also save a lot of time and money on the client end! So, what makes an effective screening questionnaire? There are several points that should be closely reviewed before stamping a draft … Continue reading

As more of our clients develop sites and apps for mobile devices, we have seen an increased need to conduct usability testing on tablets and smartphones. Finding the right recording solution has been challenging, especially when compared to recording desktop usability sessions. For desktop usability, there are many different applications that allow us to capture screen interactions along with a picture-in-picture view of a participant’s face. When trying to apply this to mobile device testing, it’s particularly difficult to capture an accurate and clear video recording of the session. Although clients typically want to see the participant’s face, often it’s more … Continue reading

GMU Takes a Tour of the ‘Barn

Last evening, we had the privilege of hosting the GMU Human Factors Students for some refreshments, a tour of our facility, and an engaging discussion about all things User Experience. It was a true pleasure for us to talk to the students about topics ranging from the usefulness of Google Glass, to sharing stories of our awkward college moments! Somehow we even found time to discuss user research methodologies, using discretion in social media when looking for a job, and the overall direction the UX field is taking. The clients we had in the office for a focus group surprised … Continue reading

How many times have you formed an opinion of a business based on how you were treated? Whether it was at a grocery store, a doctor’s office or even a market research facility, we’ve all had both good and bad customer service experiences and memorable stories to tell. Because we believe it’s the way we’re treated as consumers which can make or break a business, it makes sense that there’s significant value to understanding how your business falls qualitatively – especially if there’s room to make improvements. And, let’s face it, even the best have off days! So, the question … Continue reading

Mediabarn tends to do quite a bit of research in our lab. Whether its usability testing for a new website, conducting a focus group on a product, or testing a mobile app prototype, we’ve done it all and have our thoughts on what we like best. We’ve compiled a list of our top 3 reasons why we enjoy research, giving you plenty of reasons to like it as much as we do. 1. They’re fun.  Here at Mediabarn, we make sure to provide a friendly and comfortable environment, which we find creates a nice atmosphere for both our clients and … Continue reading

We are excited to announce that Mediabarn has partnered with FocusVision, the leading focus group streaming service. This allows us to become part of the largest network of remote viewable focus group facilities. In doing so, our clients are able to view live video streams from our modern facility, reliably and securely. These video transmissions promise to deliver the highest audio and video quality, available globally wherever you can connect to the Internet. Mediabarn adds FocusVision to its line of capabilities, which also include in-person qualitative research, focus group facility rentals, usability lab rentals, remote usability testing, eye tracking, and … Continue reading

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