Category Archives: tips

Keeping Up With a Speeding Train

It’s hard enough to keep up with the latest buzzwords, fashion and nutrition trends in your personal life. Add to that keeping your professional online presence and brand fresh and it becomes a full time job. It’s important for your business’s success to stay up to date with new technologies and innovation; but how do you keep your website or mobile app consistently relevant when trends come and go faster than a speeding bullet? There is no magic trick to this, and frankly, it’s almost impossible to stay ahead of the curve on ALL things technology and design. However, there … Continue reading

Tips for Dealing with Office Conflict

As many of us know, the workplace can be a naturally stressful environment. Not only could your coworkers get on your last nerve, but pressure from work, stress at home, or just simple tension may lead to possible conflict in the work environment. “By understanding the issue and taking positive action, you can help solve the problem and make your office a place where you really want to be,” says Susan Lankton-Rivas, a practice leader at human resources consulting firm, Insight Performance Inc. Regardless of whom the conflict may be with, here are some tips to help effectively handle the … Continue reading

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Resume 101: What not to do

From the content, prioritization, layout and design, building your experience on a sheet of paper can be a daunting task. Since I’m in the “people” biz, I take it upon myself to help candidates through this pretty regularly. And having been in the staffing industry for nearly 15 years, I can confidently say that I’ve seen my fair share of resumes. One thing that has passed the test of time is resumes do make a difference to hiring managers. With that said, the number of mistakes I see on resumes (even from talented and creative people) on a daily/weekly basis is astonishing! … Continue reading

Market Research: Code of Ethics

The spectrum of research topics we see in this industry is broad, covering all of the intricate niches of consumer products that fall in between the bookends. Clients work hard to determine what type of consumer best matches their brand profile, typically based on statistical data collected over time and evaluated prior to conducting research. So, when it comes time to test the market, it only makes sense that the strongest feedback will come from those participants with specifications that match the clients consumer base. Research firms are then given a set of criterion from which to draw against through … Continue reading

Mid-November can only mean one thing: the Holidays are rapidly approaching. With that comes feelings of happiness, joy, love, and self-giving, but it could also mean feeling a bit overwhelmed. If you’re like me, your calendar is typically full. Between working, getting to the gym, completing your chores and errands, and making time for friends and family, your brain may be on the brink of overload. Now throw in all of those holiday parties, dinners, travels, and shopping, and they can surely add a bump to your routine. Here are some tips on how to manage your time and remain … Continue reading

From focusing on Facebook status updates and tone, to using the right #hashtags and keeping your tweets under 140 characters, managing corporate social media can be challenging. There are many elements to keep in mind when strategizing your next update, but there’s a science to achieving higher engagement! All you need is some good content and proper planning. Consider these facts next time you’re posting something: Twitter: Schedule your tweets around lunchtime. The Twitterverse is especially buzzing Monday through Thursday while you’re grabbing a bite, but once Friday afternoon rolls around, people have checked out for the weekend. Want more engagement? Add an image or … Continue reading

For the purpose of this post, let’s assume you made it through a phone screen. This is important to note because it means the employer liked what they saw on your resume and you probably met most (if not all) of the requirements for the job. With that in mind, we’re going to focus on what happened during the next step, the in person interview and why you received the “Thanks, but no thanks.” Let’s face it, interviews are tough. There are many variables that come into play. Whether you’re meeting with one person, a group of 7 or need … Continue reading

7 Tips for Successful Screeners

When it comes to market research, the group of participants taking part are a crucial component to the success of the project. Comprising a faction of high quality, qualified respondents is a process that comes with its own set of challenges, but creating a great group starts with a well built screening questionnaire. Not only does a well written screener aide in the success of the project, but it can also save a lot of time and money on the client end! So, what makes an effective screening questionnaire? There are several points that should be closely reviewed before stamping a draft … Continue reading

Time for a Redesign?

How many years should you wait before redesigning your website? I get asked this question a lot. Truthfully, there’s no specific time period or magical formula that determine whether it’s a good time to freshen up your web presence, redesign from scratch or simply leave it as is. Certain factors play a big role in making that decision though, such as budget, time, and resources available. While it’s not an exact science, you can consider a few questions to help determine what might be the logical next step for your site. 1)     Do you have a lot of new content … Continue reading

Keep the Creativity Flowing

  We have all seen beautifully designed websites, cool looking apps and slick ads. When I look at these, I often admire how creative they are and how talented the designer(s) were that did the work. It got me wondering – what do designers do now to constantly maintain a level of enthusiasm, creativity and just sustain an overall energy that allows them to come up with great ideas and fantastic art? Waaaay back, and I do mean a really long time ago, when I was a graphic designer, I would occasionally feel “stuck” while working on a project – … Continue reading