Category Archives: social media

Finding Time for Social Media

  With competing client deadlines, meetings and internal projects, we know some days it can be difficult to find time to post to social media. However, we understand how important social media is, which is why we strive to maintain a schedule so we can ensure that our accounts are up-to-date. We know it can be easy to let work take over, which can lead to neglecting social media, but we also know that social media is one of the easiest – and least expensive – ways to engage your customers and market your company.   Social media is an … Continue reading

Recently, Twitter has been catching headlines when they announced that the beloved social networking site’s algorithm could be changing. Most Twitter users are accustomed to the traditional news feed that displays posts by time, with the timeline going in reverse, chronological order.   In January, Twitter introduced the “while you were away” feature that shows a recap of tweets that have been posted in the time period since the user last logged in to Twitter. The proposed new algorithm will be based off of this feature, combining relevancy and time in a ‘catch-up’ feed. The posts displayed in this ‘catch-up’ … Continue reading

From focusing on Facebook status updates and tone, to using the right #hashtags and keeping your tweets under 140 characters, managing corporate social media can be challenging. There are many elements to keep in mind when strategizing your next update, but there’s a science to achieving higher engagement! All you need is some good content and proper planning. Consider these facts next time you’re posting something: Twitter: Schedule your tweets around lunchtime. The Twitterverse is especially buzzing Monday through Thursday while you’re grabbing a bite, but once Friday afternoon rolls around, people have checked out for the weekend. Want more engagement? Add an image or … Continue reading

With social media’s increasing impact on daily life and communication, staffing firms have taken to tools like hashtags on Twitter or specific filters and groups on LinkedIn to help better assist them with their recruitment strategy in uncovering the best possible candidates. Staffing firms, job seekers and employers are using these different platforms to connect and fill positions both internally and externally. In fact, many fortune 500 companies have recently developed and/or reinforced their hiring strategies to better focus on social media as a recruitment tool, and for good reason. In a recent survey from Spherion, 47 percent of Millennials now say a prospective employer’s online reputation matters as much … Continue reading

Think Before You Tweet

It was a combination of an editorial piece by Baratunde Thurston I read in Fast Company and a link a colleague and friend sent me in horror about the best 60 social media tools (how are there that many!) that got me thinking more about a company’s social media presence. I know there is not one “correct” answer, but Thurston makes a great point about how companies and organizations should be focusing more on making quality products and experiences and less on self-promotion and gimmicks on social media sites. The conversation about social media is at almost every product kick-off we have. How … Continue reading

Mediabarn has led the design, development, and collaboration of online educational products and websites since we opened our doors almost 10 years ago. So, naturally when Educational Media Creations Company (founders of the awesome children’s musical group, Silly Bus) decided it was time to bring their music and educational knowledge to the world of educational apps, it was a great fit. We were very excited to kick off a mobile project with Silly Bus! There was so much to consider, such as what age group to target and what games would be educationally compelling. In addition, we wanted to showcase the fun, educational … Continue reading

A Sociable Addition to the Mediabarn Team

UX Lab. Digital Studio. Creative Placements….Can you repeat that please?  Considering I came from a background of working at a printing company, all these terms might as well be Greek to me. Having recently been hired as Mediabarn’s Communications Associate, I was both excited and anxious – to say the least. I could finally utilize my “fabulous” social marketing skills and watch them come to life with this new opportunity. Don’t get me wrong, like any professional job seeker, I did my homework before coming in for an interview and studied even more after I was fortunate enough to get … Continue reading