Category Archives: eyetracking

As more of our clients develop sites and apps for mobile devices, we have seen an increased need to conduct usability testing on tablets and smartphones. Finding the right recording solution has been challenging, especially when compared to recording desktop usability sessions. For desktop usability, there are many different applications that allow us to capture screen interactions along with a picture-in-picture view of a participant’s face. When trying to apply this to mobile device testing, it’s particularly difficult to capture an accurate and clear video recording of the session. Although clients typically want to see the participant’s face, often it’s more … Continue reading

Mediabarn is proud to announce that we’ll be partnering with UXPA and hosting a Happy Hour and tour of our Usability Lab, Focus Group suite and Studio during this year’s UXPA International conference here in Washington, DC this July. While enjoying cocktails and light hors d’oeurvres, attendees can tour our Usability Lab and Studio and schmooze with fellow UXPA’ers.  Register soon because seats are limited and will only accommodate the first 40 attendees that register. Transportation for the tour will be provided from the event. We are excited to show off our space while meeting fellow UXPA conference attendees! For more information … Continue reading

Scrolling and Ad Blindness

Ad Blindness is a phenomenon commonly found with eye tracking research. Ad blindness also includes “right rail” blindness, a similar occurrence due to the placement of tower and stamp-shaped ads loaded up in the right column of a webpage. Rebeka Sedaca wrote about reclaiming the right rail in 2006. As seen in many of our tests, right rail blindness can also be linked to user behavior; e.g. the use of the mouse scroll wheel. In a website usability and eye tracking test at Mediabarn, we noticed an avoidance of the right rail column. Upon further inspection, what we noticed was … Continue reading