Category Archives: branding

Design with Kids in Mind

School’s almost out for the summer! For most kids, this means more free time. Hopefully much of that time will be spent outside, but it’s likely that a majority of it will be inside, and online, as well. They’ll be downloading new games, playing old favorites, and checking out new sites – whether it’s for fun or education. The best online experiences will be the ones that stick and the ones they tell their friends about. Most kids seem to be on computers and tablets almost as soon as they can sit up and move a mouse or tap a … Continue reading

Think Before You Tweet

It was a combination of an editorial piece by Baratunde Thurston I read in Fast Company and a link a colleague and friend sent me in horror about the best 60 social media tools (how are there that many!) that got me thinking more about a company’s social media presence. I know there is not one “correct” answer, but Thurston makes a great point about how companies and organizations should be focusing more on making quality products and experiences and less on self-promotion and gimmicks on social media sites. The conversation about social media is at almost every product kick-off we have. How … Continue reading

Getting Hired II: Online Portfolios

Consider this: Researchers from NYU found that we make major decisions about one another in the first seven seconds of meeting.* Aside from your resume, your online portfolio could play just as an important role in those initial seconds. Branding, let alone branding yourself, is vital element in today’s UX market. Whether you’re on the job hunt, selling your services, trying to gain a better name for yourself, or simply networking, building an online portfolio proves to be a great way for others to get to know you and for you to get hired. Here’s a quick list of points … Continue reading

The Naming of Mediabarn

People often ask us what the origin of the name Mediabarn is. The following is a long-winded answer to that question! Back in 1994 when AOL was still on Westwood Center Drive in Vienna, Dave Baker was the manager of a group that Jason and I worked on called the Rainteam. We were originally put together to kick start the use of photos on the service using the new Rainman publishing system that the amazing AOL developers created. After Rainman was more widely implemented and the individual channels were publishing their own Rainman content, our team was re-purposed to work … Continue reading