Author Archives: Sally Kelley

Market Research: Code of Ethics

The spectrum of research topics we see in this industry is broad, covering all of the intricate niches of consumer products that fall in between the bookends. Clients work hard to determine what type of consumer best matches their brand profile, typically based on statistical data collected over time and evaluated prior to conducting research. So, when it comes time to test the market, it only makes sense that the strongest feedback will come from those participants with specifications that match the clients consumer base. Research firms are then given a set of criterion from which to draw against through … Continue reading

7 Tips for Successful Screeners

When it comes to market research, the group of participants taking part are a crucial component to the success of the project. Comprising a faction of high quality, qualified respondents is a process that comes with its own set of challenges, but creating a great group starts with a well built screening questionnaire. Not only does a well written screener aide in the success of the project, but it can also save a lot of time and money on the client end! So, what makes an effective screening questionnaire? There are several points that should be closely reviewed before stamping a draft … Continue reading

How many times have you formed an opinion of a business based on how you were treated? Whether it was at a grocery store, a doctor’s office or even a market research facility, we’ve all had both good and bad customer service experiences and memorable stories to tell. Because we believe it’s the way we’re treated as consumers which can make or break a business, it makes sense that there’s significant value to understanding how your business falls qualitatively – especially if there’s room to make improvements. And, let’s face it, even the best have off days! So, the question … Continue reading

“How much do you suggest for participant honorarium in your market?”  “We’re on a tight budget for this project and need to make cuts somewhere. What is the minimum we can do for incentives?” “How do you decide how much to pay people to come to these things?” “Why am I being offered less money to come to a focus group than my mother was last year when she did a study at her house?”  We often receive questions from clients regarding the appropriate honorarium amount for research studies in our market, and it isn’t unusual to hear questions from … Continue reading