With competing client deadlines, meetings and internal projects, we know some days it can be difficult to find time to post to social media. However, we understand how important social media is, which is why we strive to maintain a schedule so we can ensure that our accounts are up-to-date. We know it can be easy to let work take over, which can lead to neglecting social media, but we also know that social media is one of the easiest – and least expensive – ways to engage your customers and market your company.
Social media is an essential channel that can allow your organization to position itself as a leader in its industry by sharing major milestones, successful projects and case studies. It is important for your company to remain active so that current and potential clients can see the latest from your company, as well as be able to get a feel for what your company is all about.
It is important to remember that social media can be used to show off a lot more than just your company’s professional chops. By strategically using social media, your company can create a digital persona that mirrors what your real company is like. Sharing photos of your office, team members and events that your organization either hosts or attends can help to show its personality. This helps to humanize your company, which can increase opportunities for engagement.
Social media allows your organization to create meaningful relationships with its followers and also reach new audiences. And by using hashtags in posts, you are joining a larger conversation and are opening a new door for engagement. Additionally, being able to maintain two-way communication with your company’s audience, you are able to begin conversations that could lead to new business.
Having one person lead the charge to ensure that social media is being managed can help your company maintain a regular social media presence and voice. Additionally, utilizing a social media account management system like Hootsuite or Tweetdeck can make posting to your social media accounts a breeze.
Finally, by posting original content and retweeting posts or articles that are related to your industry, your organization can establish itself as an industry expert. It can also expand your company’s professional network by reaching out and connecting with professional associations. It is important to remember that social media is a marketing tool and can help your company grow if managed and maintained properly.
Are you interested in discussing social media strategies further? Reach out to us today to see how we can help!