Consider this: Researchers from NYU found that we make major decisions about one another in the first seven seconds of meeting.* Aside from your resume, your online portfolio could play just as an important role in those initial seconds. Branding, let alone branding yourself, is vital element in today’s UX market. Whether you’re on the job hunt, selling your services, trying to gain a better name for yourself, or simply networking, building an online portfolio proves to be a great way for others to get to know you and for you to get hired.

Here’s a quick list of points we think you should consider while developing/editing your virtual portfolio:

1. Simplicity. Have you realized this is a common theme in UX? Nobody likes something that’s overdone, and although some people could go on for days (or pages) talking about themselves, keep your expressions simple and minimal. Highlight your best work in order to grab someone’s attention and keep them coming back to you. Remember that often times, less is more. But…if you decide to paint outside the lines, make sure there’s a method to your madness!

2. Creativity. If you decide to paint outside the lines, make sure there’s a method to your madness! While we think that simplicity is important, we realize that everybody has different means of expressing themselves. Choose something that will strongly reflect your personality…no matter what it is.

3. Compatibility. Expectations are high these days. As a UX designer, you want to guarantee that not only is your site user-friendly, but that it’s compatible across various platforms and browsers. This includes things such as keeping up with web technology, layout, typography, and bells and whistles like swipes and hover states, etc. You don’t want to give your visitors a bad impression when they’re trying to view your site and all they get is *Error 415*.

4. Practice what you preach. Pretend to be your own client. Often times we hear that people get stuck and it’s mostly because they lose focus and in turn, motivation. You have to adhere to the same methodologies you preach to your clients! If you maintain high standards when it comes to requirements, schedule, ui, design and dev processes you’ll position yourself for the same spectacular results your clients come to expect from you.

These points can serve as a backbone to constructing or improving your personal portfolio, which in turn will help you achieve your ideal objectives and goals and maybe even get you a new job. Why not get started now and add a new twist to your portfolio!? We feel that it’s the littlest touches that make all the difference in standing out.

P.S.: Don’t forget your contact info 😉
(Did you know that a P.S. is 10x more likely to be read than any other text?…but of course, you read this whole post)



Mauro Scappa

About Mauro Scappa

Mauro joined us in 2004 bringing with him over six years of creative staffing, recruitment and account management experience – as well as an impressive network of contacts. A former freelance designer and developer himself, he has seen both sides of the coin, instilling him with an equal understanding and…
Posted in branding, design, tips.

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