Keith Deaven and Heather Gay are preparing to speak to Penn State students during Start Up Week, a week-long celebration showcasing entrepreneurs from around the country.  Hosted by Penn State’s College of Information Sciences and Technology, Start Up Week was created to highlight the success of young entrepreneurs and innovators in technology and security, and to showcase the possibilities that exist for enterprising students.  Keith and Heather are honored to be among over two dozen incredible speakers and presenters representing the very best examples of the entrepreneurial spirit, including founders and executives from Weebly, Reddit, Sincerely and Dropbox to name a few.

Keith and Heather will focus their presentation on the importance of, and methodology for executing user testing and research in the context of taking a product to market.  To conclude their presentation, Heather will conduct a brief focus group intended to illustrate real world research methodology while helping the College of IST’s Web team better understand their user base and identify potential improvements.  Who knows, it may even be fun!

Keith and Heather are scheduled for two sessions:

Tuesday, March 19  9:45am – 11:00am in room 206 of the IST Building
Wednesday March 20, 9:05am – 9:55am in room 202 of the IST Building

If you have a chance, please come by for either class and be sure to say hi to Heather and Keith!

Jason Pentecost

About Jason Pentecost

As Principal and Co-Founder of Mediabarn, clients and associates rely heavily on Jason for his breadth of interactive experience and his keen perception of where the industry is heading. He works closely with our key clients and is never too far from anything that goes on at the ‘barn. Jason…
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