Heather Gay (Nam)
Director of Usability Research
Heather brings over 15 years of research management experience to Mediabarn. She has a special ability to look at a situation through the eyes of a target audience, especially consumers. Her enthusiasm, coupled with the confidence of a seasoned researcher, make projects run smoothly.
Prior to joining Mediabarn, Heather previously managed the market research departments at GlobalEnglish Corporation, Central Garden & Pet, and The Learning Company, led the qualitative team at Socratic Technologies, Inc., and started her research career at Frost & Sullivan.
Heather is passionate about understanding why consumers make their choices regarding branding, packaging, and price. Her in-depth interviews and ability to skillfully ask the right questions help to uncover insights that otherwise might go unnoticed. She has traveled nationally and internationally to moderate over 3,000 research interviews, focus groups, and ideation sessions.
Heather has spoken at the User Experience Professional Association’s both local and national conferences, and is currently leading a committee for the 2014 International Conference being held in London.
Heather holds an MBA with an emphasis in Marketing from the University of San Francisco; a B.A. in International Affairs with a minor in Psychology from The George Washington University; and is a graduate of RIVA’s Moderator Training School.