Category Archives: Research

7 Tips for Successful Screeners

When it comes to market research, the group of participants taking part are a crucial component to the success of the project. Comprising a faction of high quality, qualified respondents is a process that comes with its own set of challenges, but creating a great group starts with a well built screening questionnaire. Not only does a well written screener aide in the success of the project, but it can also save a lot of time and money on the client end! So, what makes an effective screening questionnaire? There are several points that should be closely reviewed before stamping a draft … Continue reading

As more of our clients develop sites and apps for mobile devices, we have seen an increased need to conduct usability testing on tablets and smartphones. Finding the right recording solution has been challenging, especially when compared to recording desktop usability sessions. For desktop usability, there are many different applications that allow us to capture screen interactions along with a picture-in-picture view of a participant’s face. When trying to apply this to mobile device testing, it’s particularly difficult to capture an accurate and clear video recording of the session. Although clients typically want to see the participant’s face, often it’s more … Continue reading

How many times have you formed an opinion of a business based on how you were treated? Whether it was at a grocery store, a doctor’s office or even a market research facility, we’ve all had both good and bad customer service experiences and memorable stories to tell. Because we believe it’s the way we’re treated as consumers which can make or break a business, it makes sense that there’s significant value to understanding how your business falls qualitatively – especially if there’s room to make improvements. And, let’s face it, even the best have off days! So, the question … Continue reading

“How much do you suggest for participant honorarium in your market?”  “We’re on a tight budget for this project and need to make cuts somewhere. What is the minimum we can do for incentives?” “How do you decide how much to pay people to come to these things?” “Why am I being offered less money to come to a focus group than my mother was last year when she did a study at her house?”  We often receive questions from clients regarding the appropriate honorarium amount for research studies in our market, and it isn’t unusual to hear questions from … Continue reading

Mediabarn tends to do quite a bit of research in our lab. Whether its usability testing for a new website, conducting a focus group on a product, or testing a mobile app prototype, we’ve done it all and have our thoughts on what we like best. We’ve compiled a list of our top 3 reasons why we enjoy research, giving you plenty of reasons to like it as much as we do. 1. They’re fun.  Here at Mediabarn, we make sure to provide a friendly and comfortable environment, which we find creates a nice atmosphere for both our clients and … Continue reading

Mediabarn is pleased to announce that our very own Heather Gay will be speaking at the UXPA DC Conference Redux! As our Director of Usability Research, she will be representing Mediabarn in a panel with other local UX’ers. The topic of the presentation is “Ignite – This is why my UX research method rocks!”  Heather will be defending the advantages of Focus Groups against her co-presenters who will cover methods such as structured testing, free-form testing, ethnography, and remote testing.  It’s sure to be a duel to the death (of a methodology); you won’t wanna miss it!  The battle starts … Continue reading