With social media’s increasing impact on daily life and communication, staffing firms have taken to tools like hashtags on Twitter or specific filters and groups on LinkedIn to help better assist them with their recruitment strategy in uncovering the best possible candidates. Staffing firms, job seekers and employers are using these different platforms to connect and fill positions both internally and externally. In fact, many fortune 500 companies have recently developed and/or reinforced their hiring strategies to better focus on social media as a recruitment tool, and for good reason. In a recent survey from Spherion, 47 percent of Millennials now say a prospective employer’s online reputation matters as much as the job it offers. Companies have finally grown wise and are continuously adapting this breakthrough in their development and engagement practices. Below are some recent findings and trends that demonstrate how social media and staffing are making a strong duo:
- “Aside from passively marketing their companies, recruiters are messaging prospects directly, getting introduced through connections and posting jobs in groups. They are using these networks to fish where the fish are.” – TIME
- “Because the desired opportunities rarely exist on job boards, and job seekers are participating in communities all over the web, social media can become a fascinating place for employers to find talent that they may not be able to find otherwise.” – Forbes
- “The Society for Human Resource Management recently found that more than 75% of companies use social networking sites to recruit job candidates — and recruiters are often going beyond professionally oriented platforms like LinkedIn.” – Mashable
Social media sites and tools have seen an increasing role with our recruitment team in uncovering talent and improving the time frame with which we fill a position. In fact, we’ve seen a steady rise in inquiries from jobs that we have posted on Twitter and messages from potential candidates through LinkedIn who saw a post about our jobs. Not only are we able to successfully engage and recruit talent through social media, but these platforms have also allowed us to create an arena where we are able to interact and build relationships with our clients as well. By effectively utilizing this shift in communication and technology, we’re transforming the “same old” activities into a combination of strengthening our brand and successfully reaching people in every corner of the interweb. These social media platforms are continually available at your fingertips, and more often than not, they’re free. So be sure to stay up-to-date and link up with us on LinkedIn, Twitter, and Facebook. We’d love to connect with you!