We are proud to announce that our very own Keith Deaven has been appointed Board President of Uplifting Athletes.

Uplifting Athletes is a non-profit organization that aligns college football and rare diseases in order to raise them as a national priority through outreach, research, education and advocacy. A rare disease is one that affects fewer than 200,000 Americans and consequently lacks financial incentive to make and market new treatments. However, over 7,000 rare diseases collectively affect more than 30 million Americans, making rare diseases a far-reaching issue.

Keith’s involvement with Uplifting Athletes began when he was introduced to Founder Scott Shirley through a mutual friend. Uplifting Athletes chose to partner with Mediabarn in 2008 to design and develop their web presence. That began a lasting relationship that has been mutually rewarding, prompting Shirley to consider it “no coincidence that when you look at our history, we started working with Media Barn at the same time we started to grow. I couldn’t be more excited to have Keith bring the same vision and leadership to our Board of Directors that he has used to help grow Mediabarn into a competitive agency.” Keith shares similar sentiments, saying “Media Barn has been a proud partner of Uplifting Athletes for the past 4 years, and I now look forward to working with Scott, his talented team, and my fellow Board members to help the organization reach its full potential. I am constantly amazed and invigorated by the seemingly endless number of inspirational stories that result from the outstanding work that Scott and his team do every day.”

Uplifting Athletes is unique in that their chapter network is run by current football student-athletes, providing them with an opportunity to gain practical job skills while learning how to leverage their assets and abilities to make a positive and lasting impact. It is this aspect of the organization that holds special appeal with Keith. “Not only does Uplifting Athletes benefit those affected by rare diseases, it also gives the student-athletes a chance run a small business while contributing to the community. I am hard-pressed to think of a better combination of experiences for college students.”

Mediabarn will be there as the Penn State chapter of Uplifting Athletes hosts their 10th annual “Lift For Life” event on Friday, July 13, with proceeds benefiting the Kidney Cancer Association. The event features Nittany Lion football student-athletes testing their power and endurance in a strength and conditioning challenge. Mediabarn will be capturing video and photos of the event, so if you see us, please say hi!

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